Freson Bros: Freson Market

Size: 45,000 SF
Location: Various locations in Alberta
Freson Market is a family-run chain of grocery stores (18 and counting), which has expanded throughout Alberta since the first store opened over 50 years ago.

The exterior design creates a welcoming entry into “The Market” in a traditional turn-of-the-century open steel truss frame design. The exterior roof peak and ridge, clad in rich, bright red, pre-finished metal, can be seen from a far distance and carries into and above the store’s fresh produce hall, “The Market.”

The design components, graphics, and services were uniquely developed for the flagship store in Stony Plain, AB, to create the unique Freson Bros. food experience.